case study 2

the second diamond: generate ideas

An Italian subsidiary of a multinational PR company uses our services to give their creative capabilities an extra boost when they are bidding for contracts.

This generally consists of facilitating a 3 hour Innovation BoosterTM which involves adopting a sequence of techniques drawn from classical brainstorming, Creative Problem Solving, Systems Thinking and NLP; these allow participants to adopt a series of different views of, and approaches to the issue, thereby ensuring the generation of a large number of new, appropriate and innovative ideas.

There are often a number of external stakeholders invited to participate in the process, sometimes even the client. Therefore it is also essential to spend some time exploring the issue and creating a shared understanding of the brand space/product/client needs.