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case study 1

the first diamond: exploring and understanding
the issue

The prevailing culture in engineering firms is pragmatic: the engineering problem-solving style is to start from the third diamond, from known solutions, which are then adapted through trial and error, or prototyping, until a new solution is found - sometimes without having a complete picture of what the issue is.

We raised awareness of the importance of working through the 3 stages of the process, increasing their ability to explore the issue thoroughly and generate a wider variety of possible and more innovative solutions.

Below are some examples of the wide range of issues we have worked on with two multinational engineering firms in the aerospace and defence sectors:

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